Local, Organic, Sustainable - a mission to save dairies.
Alabama Chai is a beverage company, which sells unique micro-brewed organic tea beverages, prepared in the Chai method, to be sold in grocery stores, cafés, restaurants and other venues where ready-to-drink (RTD) products are sold.
Alabama Chai is all organic. The milk comes from very happy Alabama grass-fed cows, which are showered twice a day, and are free to frolic in the grass with bulls. It is pasteurized using a low-temperature method, protecting the healthy bacteria and fats so that it more easily digested. It is not homogenized and there are no hormones added. This milk is delish.
Alabama Chai was founded Marshall Malone who returned to Alabama in 2010 after 14 years in New England. He launched the Portsmouth Tea Company in New Hampshire in 2005; a great idea - executed poorly for it lacked the benefit of a good location. It was his failure that allowed him to launch Teasy Teas online, which was profitable from its second month in business. Hardships and victories were the pavement upon which Alabama Chai grew in his mind's eye. While in New England, he learned about the challenges of the dairy farmer. The idea steeped - along with his core values; an unwavering focus on what matters.
Marshall met Roger Stephenson along the way; they did business together while Roger was at Southern Living At Home. They worked on projects; first tea, then other cool stuff. This is their favorite venture thus far.
Bio's of Founders
Marshall Malone CEO: started his career at age 10 and grew up in the hospitality industry on the Alabama Gulf Coast. Property management and restaurants consumed much of his time as he worked his way through school. Marshall then ventured into the broadcast industry, where he spent over 15 years. He left a successful career in 2004 to return to his hospitality roots, founding the Portsmouth Tea Company and Teasyteas.com. Marshall has survived many bumps in the road, is a former café owner, and also serves as a brand management and small business consultant. He became aware of the challenges dairies are facing while living in New England. He likes hanging out with his kids, doing Crossfit and running.
Roger Stephenson CFO, COO: was born in Britain, where he studied accounting and earned the distinction of becoming a Fellow of the Institute of Chartered Accountants in England and Wales. He has enjoyed an impressive career with such companies as Sheaffer Pen Company, Pfaltzgraff, and Southern Living At HOME. Roger has traveled all over the globe and has extensive experience in all aspects of business, including marketing, sales, sourcing, international business, and general management. He loves the blues and is President of the Magic City Blues Society.